Greenwich Peninsula Loka brand development

Brief Brand development for London’s newest energy company serving Greenwich Peninsula, which in time will become the largest District Heat Network of its kind anywhere in the UK. Solution Strategy, name creation and identity design plus a suite of launch materials. The name Loka references 'local and 'low carbon'. The bold logotype is formed of geometric shapes inspired by the Greenwich Peninsula identity, and is supported by a range of illustrations by Sodavekt. Disciplines: Research Strategy Naming Identity Art direction Illustration Copywriting Print Digital development Web design